The Financial Planning Association (FPA) is set to sink another $775,000 into its high-profile branding and advertising campaign promoting financial planners. The association has already spent $400,000 on the campaign and plans to spend up to $3 million in total for the campaign’s initial phase.

The campaign uses TV, radio and print advertising to get its message across, and is supported by a “good advice” pack that contains information tailored to consumers describing what planners do and where they can be found.

Retiring FPA Chairman Kathryn Greiner told last week’s ` on the Gold Coast that the campaign will be continued using retained surpluses.

“Members’ approval of this resolution, while not constitutionally required, gives unequivocal endorsement to the board’s support of the campaign and will allow us to commit financial support without causing the association to go into a financial deficit,” she said.

The members also approved constitutional changes that extend board members’ tenure from two to three years, give the board authority to change membership categories, and allow for electronic voting and distribution of financial reports.

Ms Greiner stepped down as FPA Chairman, with her successor, Corinna Dieters, praising her “enormous style and clear direction. She has brought a high profile to the role, which has been immensely positive for the FPA.”