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BT improves online offering

BT has changed its online application system, aiming to make it simpler for advisers and clients.

The enhancements to LifeCENTRAL+ are based on adviser feedback.

New features include information sharing between advisers and support staff, and a redesigned personal statement section of the application form, allowing advisers to answer questions in the order they prefer.

“The changes we’ve implemented reflect adviser business models… streamlining the application process and making applying for life insurance easier and more efficient,” Head of Product, Life Insurance Kim Cohen said.