Bendigo and Adelaide Bank has moved all its general and life insurance business into a new division called Bendigo Wealth.

In addition to insurance, Sandhurst Trustees and Bendigo Financial Planning will be rolled into the new division.

Insurance offered by Bendigo includes home and contents, car and landlord cover through CGU, life insurance through Zurich, and business insurance through CGU, QBE and Allianz.

It also offers motorcycle insurance through Swann and marine cover through Associated Marine Insurers.

Bendigo Wealth Executive John Billington says the move to consolidate its financial services operations came after a survey of retail banking customers, financial advisers and non-bank customers approved of the new name.

“The brand will make it easier for our distribution partners to explain the product range to clients,” he said.

“What we needed was a simple way for our distribution partners to be able to connect to the full suite of financial services and products we now have on offer after the various mergers, acquisitions and partnering arrangements the bank has undertaken in recent years.”