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Aviva officially disappears from Australia

The Aviva brand has now completely disappeared in Australia, with MLC takeover being formally completed on October 2.

All life insurance policies have been transferred to MLC after actuaries Towers Watson reported policyholders would not be “adversely affected” by the takeover.

NAB-owned MLC acquired Aviva in June last year for $825 million in a deal that included the life company and the investment platform Navigator.  

The company became Aviva Australia in 2003 after the old Norwich Union Life brand was dropped globally.

Meanwhile ING Australia and NZ will start a series of roadshows for advisers later this month explaining the change in branding to ANZ OnePath.

The use of the ING brand will cease on November 30.