Asteron is hoping to attract more advisers to sell its life insurance as a result of launching a simplified product.

Called Asteron Life Complete, the new package will focus on income protection as the lead product rather than trauma, EGM Adviser Distribution Jordan Hawke told insuranceNEWS.com.au.

“Advisers have told us they lead with income protection, so we have made it more affordable by reducing pricing by up to 30% for selected occupations,” he said.

“We have also looked at our product definitions, including heart attack and early-stage breast cancer.

“Our focus is on product, pricing and underwriting to make it easier for advisers to talk to their clients.”

Mr Hawke says the push is to make the underwriting process more efficient and remove the problems for advisers.

“It is a continual work in progress, looking at processes and products to help the adviser,” he said.

“We have also produced flexible packages for the adviser to enable them to sell life insurance inside and outside superannuation.”

In the new package, Asteron has introduced flexible linking of total and permanent disablement (TPD) to life cover in superannuation.

It has also introduced splitting any-occupation TPD inside a fund and own occupation TPD outside superannuation.

Mr Hawke says Asteron has also developed new technology for the adviser with an enhanced quotation system, e-applications and a new website for them.

“In recognising the need for advisers to grow their business, we’ve created back-office efficiencies for them, enabling the practitioner to spend less time on paperwork and see more clients,” he said.