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Asteron looks at corporate super market

Asteron Life is looking for partners to help sell life insurance into the smaller end of the corporate super market.

EGM Jordan Hawke says group life is an important part of Asteron’s business, but the insurer now has a strategy to grow distribution through independent advisers working in this area.

“The group market is worth $3.4 billion and is growing strongly, but is a highly competitive market polarised by high volumes and narrow margins,” he said.

“As a life specialist aligned to brokers, consultants and independent advisers, we understand the need to be a trusted one-stop shop on group insurance for our clients.”

Mr Hawke says Asteron has been winning some group life insurance mandates recently, but it sees an opportunity in the smaller corporate super market.

“We see an opportunity in the medium to small corporate market, providing insurance packages to company‐sponsored and super fund groups with between 50 and 5000 members,” he said.

“By focusing on this niche end of the market, we’re confident this will help us grow a balanced, profitable and sustainable portfolio of business.”

Mr Hawke says the insurer has been recruiting recently to boost its group life teams and now has experienced specialists to help advisers win business in this market.

“We have focused resources and scale to target new accounts and recently won most of the tenders we have competed for during the year,” he said.