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Asteron launches TV series for advisers

Asteron Life has joined the reality TV business, launching an online show to provide marketing tips for advisers.

Small business marketing expert Tim Reid hosts the six-part reality-style series, called Boost.

It premiered last Wednesday at asteronboost.com.au and will run until May 22.

The show follows the directors of Brisbane-based Medico Legal Insurance Group as they look to overhaul their marketing.

It demonstrates how to build a brand, improve a website, connect with clients through content marketing, develop cost-effective video campaigns, use blogging to drive conversations and make the most out of sponsorships.

Asteron Life EM Mark Vilo says the company developed Boost after hosting its Better Business coaching seminars for advisers.