New Zealand insurer Fidelity Life says its recently launched E-App has lifted efficiency and streamlined the underwriting process.

The online tool is the result of a collaboration with UnderwriteMe, leveraging the insurtech’s automation, data and analytics capabilities.

“Our new E-App is already making a difference by unlocking benefits for our customers, advisers, and for our business,” Fidelity Life CIO Niall McConville said.

“The implementation of a highly flexible rules engine ... is a key foundation of our strategy to make life insurance easier and more accessible for New Zealanders.

“We look forward to continuing to create and innovate with UnderwriteMe.”

UnderwriteMe launched in Australia in 2015 with global reinsurer Pacific Life Re, and it has collaborated with several insurance providers in the Australasian market.

“Within the Australian and New Zealand markets, UnderwriteMe has observed a key pain point for financial advisers around efficiency in the new business and underwriting process, and we are delighted to partner with Fidelity Life, using technology and data to innovate and to make insurance more accessible for customers,” Asia-Pacific head Paul Hughes said.