AMP has unveiled an insurance support website for advisers.

It features the life insurer’s GPS Navigator tool, which helps advisers match clients’ goals and circumstances to particular product features, and a link to client alerts that identify opportunities triggered by certain life events.

AMP is also offering a 5% discount for customers taking up new AMP Elevate life and total and permanent disability policies, with details available on the website.

AMP Head of Retail Insurance Greg Johnson says the website is another way to support advisers.

“Life insurance plays a vital role in the wealth and health of Australians, but we recognise it is an inherently complex product,” he said. “This initiative will help make managing insurance less complex for advisers and, in turn, their customers.”

Mr Johnson says for the past few years AMP has been “focused on transforming our business, increasing the value customers receive and improving the experience they have. This has involved introducing a new approach to assessing and managing claims and developing processes of managing insurance that are less complex.”

Visit the website here.