Financial services provider AMP has revamped its suite of life and income protection products in a bid to assist advisers to grow their risk portfolio.

Simplified trauma products, a claims and underwriting concierge service and more generous underwriting guidelines are some of the new benefits AMP says are on offer to clients.

AMP announced the improved offering after inviting planner feedback on its existing product and service portfolio.

“Life companies today must have a compelling and competitive offer to earn the right to an adviser’s business,” Director of Wealth Protection Products Michael Paff said.

The enhancements, which do not apply to AMP general insurance products, take effect from May 24. The company has launched nationwide adviser seminars starting from tomorrow.