AMP has revamped its financial services business, which includes life insurance, to create eight divisions.

AMP Financial Services MD Craig Meller says the new structure will increase business and create efficiencies.

“We are creating a strong market-facing, customer-focused business with quality financial advice at its heart,” he said. 

“We’ll use our two key sources of competitive advantage – customer insight and cost-efficiency – to support planners and advisers across the AMP Group to grow their businesses.”

Former Axa GM Sales and Marketing Adrian Emery will be in charge of the new strategic sales and marketing division, while former Axa GM Product Ian Campbell will manage the new wealth protection and mature products division.

Former AMP Director Product Manufacturing Rob Caprioli will run the new banking and wealth management products division, and the product administration division will be run by former Axa COO Wendy Thorpe.

The AMP and Axa financial planning businesses will continue to be run by their respective heads, Steven Helmich and Andrew Waddell. 

Ipac, the other dealer group now owned by AMP, will continue to be run by Neil Swindell, but he will also take on responsibility for AMP Private Wealth Management.

The New Zealand division will continue to be managed by Jack Regan.