Leading life insurers face mounting pressure as recent entrants continue to grow their market shares, according to new figures from Plan For Life.

AMP’s share fell from 16.1% in March 2011 to 15.1% two years later, it says.

MLC suffered a greater decline in the period, from 15.1% to 13.1%. Suncorp dropped from 7.4% to 5.9%, while OnePath fell from 12.3% to 11.5%.

The winners have been TAL, CommInsure, AIA and BT.

TAL grew from 12.7% to 13.5%, while CommInsure’s share increased from 12.4% to 13.1%.

AIA recorded the strongest growth, from 9% to 11.2%, while BT increased from 4.8% to 5.5%. Zurich maintained its 2.4% share.