AIA Australia has signed a three-year sponsorship deal with Australian Football League club North Melbourne.

The insurer will promote ways to lead healthier lifestyles and offer benefits and rewards as part of its role as the official life, health and wellbeing partner for the club.

“The partnership will play an important role in drawing awareness to the impact small changes can have on long-term health,” AIA Australia and New Zealand CEO Damien Mu said.

North Melbourne CEO Ben Amarfio says the club looks forward to building a strong relationship with AIA.