AIA Vitality members can now give their weekly $5 reward vouchers for hitting exercise targets to one of three charities: the Black Dog Institute, Cancer Council Australia or Diabetes Australia.

In May AIA Vitality introduced the enhanced Active Benefits program, offering shop vouchers for meeting personalised activity targets.

Chief Marketing Officer Renae Smith says the new charity option helps customers get fit and give to good causes, which has also been found to have positive physiological and psychological impacts.