AIA has introduced rewards to encourage deeper engagement with its Vitality health and wellbeing program.

From this month, the life insurer will offer customers and advisers $500 when a new AIA Priority Protection insured activates their Vitality membership and reaches “silver status” within six months of the policy commencing.

“As AIA Vitality celebrates its 10th anniversary this year, we are enhancing the benefits. We know members who engage with it see benefits on their physical and mental health,” Chief Retail and Partnerships Officer Sam Tremethick said. “Not only this, but it’s designed to help you know your health, make healthy choices, and reward you for it.”