AIA Australia has developed a series of tools to help advisers promote its Vitality wellness program.

The documents and videos are designed to assist at each step of the advice process.

The life insurer says the package makes it easier to integrate health, wellbeing and information about AIA Vitality to potential clients.

It says AIA and advisers are experiencing 50% improvement in lapse rates on life insurance policies when Vitality is attached.

Advisers can find the materials here.