The Association of Financial Advisers (AFA) is to launch an initiative supporting women in their professional and private lives.

Inspire – Connecting Women in Advice aims to help women network with each other and succeed in their careers, in any area of the industry.

Women also face challenges outside the workplace, according to AFA Inspire Chairman Deborah Kent.

“Women have different needs to men,” she said. “Creating a community where the needs of women are met is most important and the AFA has done this through the creation of the Inspire initiative.”

Ms Kent hopes the program will give women better tools and attitudes to overcome challenges, and provide strategies to “better cope with demanding workloads and personal commitments”.

Inspire launch events will be held in Brisbane on June 17, Melbourne on June 18 and Sydney on June 19. Bookings are now open.