The Association of Financial Advisers (AFA) announced today it has appointed Helen Morgan-Banda as CEO, replacing Philip Kewin who will lead the National Insurance Brokers Association.

AFA says its CEO appointee will start on August 2.

She was most recently Law Society of New Zealand CEO and prior to this, Royal New Zealand College of General Practitioners CEO.

Ms Morgan-Banda has previously held corporate affairs positions in New Zealand with ANZ and AMP.

She will relocate from Wellington to Sydney as soon as practicable.

“Over the course of her career, [she] has managed significant disruption, akin to that currently being experienced by financial advisers,” AFA National President Michael Nowak said.

“She has demonstrated a deep understanding of the issues being faced by our members and the broader industry and we believe she is the right person to lead us into the future.”