The Association of Financial Advisers (AFA) has appointed Samantha Clarke to the new role of GM Policy, Professionalism and Marketing.

She will be responsible for communication strategies, public policy and association professionalism.

Ms Clarke was director of self-managed super fund solutions at AMP until last year, and has since been running a business consultancy.

She has previously held senior roles at Macquarie, Rothschild and MLC.

AFA CEO Brad Fox says Ms Clarke “brings an extra dimension to the AFA team that will see us build upon the relevance we hold in the areas of policy and professionalism”.

“Just as importantly, Ms Clarke’s experience in innovative technologies and marketing will empower the AFA to raise the public’s perceptions and understanding of financial advice through the AFA-to-consumer initiative Your Best Interests.”