The FPA is helping financial planners fight the economic crisis with a new online resource centre for its members.

The Market Volatility Member Resource Centre will contain tools and communications strategies to help members reach out to clients.

The centre enables members to give clients guidance to navigate troubled markets and includes articles and sample letters to assist with client communication and soft skills education programs for financial planners.

There are also links to support and counselling services to help planners, research and statistics with economic data and links to Government policies, statements and websites.

FPA CEO Jo-Anne Bloch says the initiative was developed to combat member concerns about “the inevitable impact on superannuation, savings, jobs, spending, and general confidence.”

The FPA is also reaching out to consumers with a new advertising campaign based on real-life case studies about the importance of having a financial planner. New website and print advertisements have also been released, with the slogan “You pay to see a financial planner. You could pay more if you don’t.”