NRMA is moving quickly to consolidate its hold on the former State Insurance. A new service named Circle has been set up with an exclusive focus on the broker market.

CEO David Smith said NRMA sees the NZ broker market as having potential for growth.

“It’s a market brokers tell us isn’t being serviced as well as it could be,” he said. “We want to capture that space.”

Offering a website for instant commercial and personal lines business, policy documents and application forms, Circle will also offer unique commercial products.

An advertising campaign is being supplemented by face-to-face meetings with brokers this week.