British insurance giant Aviva is boosting its US presence with plans to list on the New York Stock Exchange from October 20.

Aviva says the listing will help it to grow in the retirement market, build life insurance sales and benefit from “America’s attractive demographics” over time.

With more than 20% of Aviva’s shareholders in the US, the company says the listing will give it further access to a wider potential shareholder base and allow the London-based company to attract and retain staff outside the UK through competitive incentive programs.

“Aviva has established a competitive position in the US, the world’s largest savings market, where it is the leading provider of indexed annuity and indexed life insurance products,” the insurer said in a statement.

Having sold its Australian financial services business to National Australia Bank in June for $825 million, Aviva now intends to float 30% of its holding in Dutch financial services company Delta Lloyd NV next month, which will raise an estimated € 1.09 billion ($1.9 billion) for future acquisitions and leave it with a 62% stake.