Allianz and Axa have achieved top 50 placements in Interbrand’s latest global brand rankings, appearing alongside such lofty peers as Apple, Amazon and Google.

The annual publication, which is celebrating its 20th year, ranks the top 100 brands around the world by valuation.

The Allianz brand was ranked 43rd, up from 49th in 2018, with a valuation of $US12.08 billion ($22.76 billion). Axa was ranked 46th, up a notch from 47th last year, with its brand valued at $US11.83 billion ($22.29 billion).

The brands of both insurance heavyweights were ranked as more valuable than the brands of Visa, Siemens, Netflix, PayPal, Ferrari, Heineken and many other household names.

“We continue to strive to outperform not only the industry, but top global brands,” Allianz Group Strategy, Marketing, Distribution Officer Serge Raffard said. “This is a key element to create the pull for our products and services.”

Allianz first entered the top 100 in 2007 and Mr Raffard says the company aspires to be a top 25 brand by 2025 by having customers see Allianz as “someone trying to help them in this evolving world”.

Mr Raffard says Allianz has worked on having great brand positioning with “digital natives”. He says technology and cyber risk are the No.1 or No.2 risks in the mind of its customers and the wider industry.

The top three spots for 2019 global rankings were again taken out by Apple, Google and Amazon. LinkedIn and Uber made the 100 list for the first time.

Coca-Cola and Microsoft were the only brands to retain top 10 spots throughout the two decades of valuation data. Only 31 brands from the 2000 ranking – for example Disney, Nike, and Gucci – remain today, while 137 brands such as Nokia and MTV are no longer on the list.

Facebook fell from the top 10 to be ranked at 14th this year.