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Allianz, Axa again in list of high-value global brands

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Allianz and Axa have achieved top 50 placements in Interbrand’s latest global brand rankings for the second consecutive year, appearing alongside such brands as Apple, Amazon and Microsoft.

The annual publication ranks the top 100 brands around the world by valuation.

Allianz was ranked 39th, up from 43rd in 2019, with a valuation of $US12.94 billion ($18.22 billion) – one spot above electric carmaker Tesla.

Axa was placed at 48 after its brand valuation rose 3% to $US12.21 billion ($17.19 billion), below Volkswagen and above Goldman Sachs.

The brands of both insurance heavyweights were ranked as more valuable than Morgan Stanley, HSBC, Adidas, Sony, Porsche, Starbucks, Mastercard, PayPal, Cartier, Huawei, Siemens, Ferrari, Heineken and many other household names.

Allianz first entered the top 100 in 2007 and aspires to be a top 25 brand by 2025.

The top three 2020 global ranking spots were taken out by Apple, Amazon and Microsoft.