WeFitter , an aggregator platform that stores data from popular fitness apps and wearable technology in a unified format for use by life and health insurers, has been added to Hannover Re’s Equarium innovation platform.

Netherlands-based WeFitter says it helps insurance platforms by combining activity tracker data with gaming elements, for insight into user health profiles. The data can be used to personalise content, offers and health advice.

Activity tracking wearables and apps collect user activity, height, weight, sleep cycles, calories burned, stress levels and heart rate.

The WeFitter platform collects this data from brands and stores it in a unified format called openMHealth.

“By integrating the WeFitter API in the platform/application of a health/life insurer, this customer will benefit,” the company says.

"This is saving clients a tremendous number of hours and costs to build all these connections inhouse. WeFitter will connect all relevant wearables and fitness app’s growing to about 100 connected devices in the coming years.”