IAG has launched ROLLiN’, a new, flexible pay-by-the-month car insurance brand created to cater to younger Australians.

ROLLiN’ replaces IAG’s pilot offering Poncho, trialled in NSW since October 2019. The ROLLiN’ brand is targeted towards younger customers and IAG tells insuranceNEWS.com.au it will incorporate learnings from the Poncho pilot.

ROLLiN’ launched a commercial on the weekend with the tag line “it’s good not to feel tied down” and featuring “Larry”, a large yellow rolling fuzzy ball that raps along to Digital Underground’s “Humpty Dance”.

“We know that Australians want more flexibility in the products and services they use, built with the technology and innovation available to create more insurance options. This is why we created ROLLiN’ – to offer customers a flexible monthly proposition with no cancellation fees,” IAG said in an email.

ROLLiN’ enables car owners to build a bespoke comprehensive motor policy based on individual needs, for example adding multiple drivers and cars under one policy. Customers pay monthly, leave “when you want,” and there are no additional excesses based on age, the website says.

“A real career highlight to build a brand from scratch,” IAG Chief Marketing Officer Brent Smart said in a post on LinkedIn. “In June this brand didn’t exist and now it is out in the world. This village worked so hard and cared so hard on this one.”

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