Duncan Hardie has been appointed to the newly-created role of COO at Digicall Assist.

The roadside assistance provider has also added four team leader roles within its contact centre, a new customer experience manager and a new finance team role.

CEO Michael Curtin says the COO appointment comes at a time of “huge growth and opportunity” and further appointments will be made soon.

"Duncan’s impeccable credentials and leadership experience strengthen our capability as we drive ground-breaking customer experience outcomes for our clients,” he said.

Digicall counts AAMI and Suncorp among its clients and has created a new motorist support app called ‘InQ-IQ’ and says its cloud-based contact centre system and integrated roadside intelligence technology has “shifted the goalposts in roadside assistance”.

Mr Hardie spent a decade at International SOS Group companies, most recently as Regional GM Middle East, Africa, India and Turkey, developing international markets and creating new services.

“Digital transformation coupled with an overall enhanced customer experience continues to accelerate across all industries and the assistance services sector is no exception,” Mr Hardie said.