Cover Genius has formed a partnership in North America with online travel agency Priceline, part of the Nasdaq-listed Booking Holdings.

Customers who buy protection via Cover Genius’ platform XCover for flights, hotels, rental cars and packages booked with Priceline can receive instant payments for approved claims.

Priceline’s scans data to generate travel discounts in more than 116 countries, and XCover is now available to millions of its customers in the US and Canada, with other markets to follow. 

“After launching with us, Priceline saw an increase in insurance attach rates,” Cover Genius CEO and co-founder Angus McDonald said.

Priceline VP Lucy Bueti says Cover Genius’ flexible platform and range of technology features “continuously improve our travel protection products to ensure they cater to the evolving needs of our customers”. 

Cover Genius, based in New York but founded in Sydney in 2014, distributes across 60 countries from 10 global offices, serving 30 million customers.