Cover Genius has added airline SAS to the growing list of firms deploying its XCover embedded insurance platform. 

SAS has main hubs in Copenhagen, Oslo and Stockholm, is a founding member of the Star Alliance and flies to Europe, the US and Asia.  

The new, exclusive protection program applies to more than 25 countries in Europe and the US, with the ability to extend coverage and claim payments to global destinations, currencies and markets. Travel protection is embedded directly within the customer booking process, and AI-backed price optimisation and dynamic product recommendations. 

“We’re excited to co-create this exclusive partnership with SAS to provide peace of mind and an improved customer service experience,” VP of Partnerships Travel Peter Smith said. "Convenience and client loyalty are at the core of offering embedded protection for travellers, which also offers SAS additional revenue growth as the industry continues to recover.” 

SAS passengers from Europe and the US can choose comprehensive protection and cancellation cover options for any destination in real time with XCover while they book online. Should they need to make a claim, travellers can log into their XCover account in 40 different languages, respond to a few questions and receive instant pay-outs for approved claims in more than 90 currencies. 

SAS Head of Ancillary Products, Connectivity and Retail Caroline Bergström says the partnership caters to traveller preferences for a dynamic and tech-forward solution that is easy to use, convenient and scalable. 

“We are proud to be able to offer relevant and clear protection options,” she said. 

Co-founded in 2014 by CEO Angus McDonald and CIO Chris Bayley in Sydney, Cover Genius is now licensed in more than 60 countries. XCover is available at Amazon, eBay, Wayfair, Descartes, ShipRush and other global retailers. 

An XCover Go app for small-to-medium-sized businesses was launched in June 2022.