Sneaker enthusiast app Unboxed has partnered with insurtech Assurely to launch a solution designed to insure the collections of its “sneakerhead” members.

The collaboration responds to an increasing need to protect sneaker enthusiasts in the collectibles market, Unboxed says, and protects from fake products, theft, and damage.

Assurely says it creates insurance products for changing industries and innovative companies.

“All the data indicated that this market needed an insurance solution,” CEO and co-founder of Assurely David Carpentier said.

“We partnered with Unboxed because of their vision for addressing the gaps in the sneaker world – evaluation, authentication, and now insurance. This partnership gets us one step closer to launching the strongest sneaker evaluation and insurance offering in the market.”

Unboxed says it is the first company that will provide authentication, evaluation, and insurance for sneaker collections.