WFI Insurance has become ambassador for Farmsafe Australia under a new joint initiative.  

The importance of education and raising risk awareness “can’t be underestimated” in saving lives and preventing injuries, EGM WFI Insurance Andrew Beer says, and the pair have a shared ambition to protect the safety and wellbeing of farmers. 

“As an insurer, we unfortunately see the devastating outcomes when care and caution isn’t exercised on farms. People don’t intend or expect for incidents to happen, but things can quickly go wrong,” Mr Beer said.  

“I am excited at the prospect of what this partnership can achieve and look forward to working together to help reduce risk and improve safety on farms.” 

WFI will sponsor the annual Safer Farms Report, to next be published in July, and Chair Felicity Richards says Farmsafe Australia and WFI have a “natural alignment”. 

"We mutually seek to reduce accidents, injuries and fatalities on farms. I am grateful for their support and commitment to ensuring we improve farming practices across Australia,” Ms Richards said. 

Farmers work in the elements with large animals, chemicals, machinery and heavy loads, and their work can be remote and solitary, she says, with many often unaware of the significant risks they are exposed to.  

“Together, WFI Insurance and Farmsafe can help farmers mitigate those risks and return home safely every day.” 

Advocacy not-for-profit Farmsafe Australia aims to improve the productivity of Australian agriculture and generate awareness and resources to help farmers be proactive with safe work practices, and better inform decision making. 

WFI, a rural, business and strata insurer, has more than 100 local area managers situated across Australia, operating a face-to-face service model in the agricultural communities it serves. 

These personal relationships are an additional benefit, Farmsafe Australia says, with WFI representatives set to deliver vital safety information to clients first-hand when visiting farms.