Perth-based broker Cowden has appointed Alan Tokeley as CEO with effect from October 11.

Cowden says the incoming CEO is a well-respected insurance professional who has spent the last 15 years as AIG State Manager WA and NT.

His appointment comes as founder Colin Cowden becomes Executive Chairman.

Cowden says Mr Tokeley will bring proven management skills and insurance experience, having been extensively involved with the industry in Australia and New Zealand including as a broker for many years.

“[He] is a prized addition to our team, and as we enter our 50th year, will provide the leadership necessary to continue and further build on the culture that has seen the success of the company,” Mr Cowden told insuranceNEWS.com.au.

“I shall be stepping back from a number of day to day tasks, while giving background support to [him].”

Mr Cowden thanked MD Brian Atkin who has been acting CEO during this period.

The broker says with Mr Cowden taking up the new role, the executive change will provide Mr Tokeley “the opportunity to lead and guide the long term professional staff through this upcoming stage of embedding Cowden as a truly Australian-owned and operated insurance broking business providing quality service to their clients across Australia”.

Mr Tokeley says he looks forward to working with the team to "continue to deliver high quality service and solutions for our clients in an ever-changing world".