A leading premium funder has unveiled a broker support campaign to highlight the value provided by intermediaries, at a crucial time for the industry.

Premium Funding has launched a new website featuring a series of videos explaining why customers are better off with a broker, and the digital campaign will target business owners and people conducting insurance research online.

The website, developed after extensive consultation with the industry, explains the importance of intermediary expertise in assessing risk and arranging appropriate cover, and emphasises the role brokers play in fighting a customer’s corner in the event of a claim. It says the “time is right” to promote the “integral role” that brokers play.

“We felt there was an opportunity to help build awareness and remind the business community of the importance of insurance brokers,” Director of Premium Funding Ross Hayward said.

“From policy research, to risk advice, through to claims management, the value insurance brokers provide cannot be overstated.

“With some potential new regulations for the industry on the horizon, we thought it timely to promote the industry and ensure the integral role brokers play is recognised.”

The initiative comes as the sector faces increased scrutiny through an upcoming inquiry that will examine commissions in the wake of Hayne recommendations.

As the inquiry draws closer, the National Insurance Brokers Association (NIBA) has commissioned a study by Deloitte Access Economics to provide “hard evidence” of broker value.

The report is expected to be put to the NIBA board later this month, but CEO Dallas Booth told insuranceNEWS.com.au that any further backing for the broking industry is “very welcome”.

“We are very grateful for the support for brokers and our members provided by the Premium Funding campaign,” he told insuranceNEWS.com.au.

The campaign features a series of high-quality videos and display ads that will be pushed to more than 400,000 businesses through Google, LinkedIn and Facebook.

The resources are also available for brokers to use and distribute. Click here for more information.