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Resilium sets out strategy after buyout

Resilium Insurance, the largest privately owned authorised representative (AR) network following its separation from Suncorp, says it has started implementing new strategies to drive future growth.

“These strategies will provide our ARs and their clients with better resources that will in turn achieve better business outcomes,” MD Adrian Kitchin told insuranceNEWS.com.au.

Mr Kitchin, who led a management buyout in March, says he recognised the potential of Resilium while MD of the business within Suncorp, and the separation offers more opportunity to take it forward.

“The only true way for me to drive the business to the next level of success was if I was in the capacity of an owner or major shareholder,” he said.

“The new owners of Resilium aren’t new to the business. We have many, many years of experience in the insurance industry as well as first-hand knowledge of the inner workings of the organisation.”

Mr Kitchin says an immediate priority involves developing a strategic plan that will not only assist brokers to start their own businesses or grow existing ones, but also provide them with solid lead generation and marketing support to be successful in their own right.

“Our ARs are very busy people and we want to provide them with better tools and strategies so that they have everything they need at their fingertips so that they can focus on their clients and provide them with the absolute best possible solutions,” he said.

Enhanced on-going training and professional development opportunities for advisers are also planned.

Mr Kitchin says Resilium will benefit from its long-term strategic alliance with former owner Suncorp, while operating independently as a private entity.

The group will continue to distribute Suncorp’s GIO and Vero-branded products, alongside those from other insurers, it said at the time the sale was announced.

“I see the changes that we are putting in place at Resilium will result in a better business for our ARs, for their clients and for the business as a whole,” he said.

Mr Kitchin joined Resilium from Insurance Advisernet in 2015. He previously worked at Liberty International Underwriters and was general counsel at Aon Risk Solutions.