IAG has announced Michelle Klein will lead its newly formed Customer Experience and Marketing Division from later this month.

Ms Klein, most recently VP Global Business and Product Marketing at Meta – the owner of Facebook and Instagram – is returning from the US to take up the role of Chief Customer and Marketing Officer.

She will oversee the marketing and brand portfolio strategy for all brands across IAG’s Direct and Intermediated Insurance divisions, including NRMA Insurance, Rollin’, CGU and WFI.

IAG says she will utilise her “deep customer and community insights, while leveraging brand strengths” to improve the overall customer experience to better connect with and reach more customers.

“[She] is renowned internationally for her innovative solutions to redefining the role of brands to deliver business results,” IAG Direct Insurance Australia Group Executive Julie Batch said in a statement today.

“It is a testament to the strength of IAG and our portfolio of brands to attract someone of [her] calibre to our team.”

Ms Batch says Ms Klein's experience “will be invaluable in supporting the delivery” of IAG’s goal to expand the reach of its brands nationally.

Ms Klein has previously worked with iconic brands including spirits giant Diageo, British Airways, Orient Express and Armani in a career spanning 25 years across five continents, IAG says.

She says she will draw on her “Silicon Valley experience to drive transformation through insights and technology” in her new role at IAG.

“This decade must be transformational – one where we focus on a safer future and IAG’s people have worked tirelessly to provide support to people during crises.”