The founders of Hollard-backed insurtech Huddle Insurance have today launched a new digital broker platform, offering tools aimed at making it easier for intermediaries to sell car, home and travel insurance products.

Co-founder Jason Wilby says the OpenBroker platform, which draws on the technology that has helped Huddle to grow rapidly since it was started in 2016, will help brokers compete better in the personal lines market where the bulk of policies sold are dominated by the direct sales channel.

“People recognise the value that brokers bring and increasingly want that level of support when making insurance decisions,” Mr Wilby said. “They also want the convenience of being able to do this digitally.

“OpenBroker makes it possible to deliver this unrivalled broker advice in a digital world, providing customers with simple, easy-to-use insurance.

“By packaging up the powerful technology that’s helped Huddle thrive, with market-leading underwriting, we are giving brokers an opportunity to compete in the personal lines insurance market in a powerful new way."

He says the platform was developed with the goal of making “insurance simple for everyone, everywhere” and this extends to helping brokers connect better with customers in the personal lines market.

The platform provides brokers with access to a range of personal insurance products that have been approved by Open, the financial services company that owns it. Brokers using the platform have the option to sell in the traditional way or digitally. They also will be able to complete single quotes and access multiple product offerings, thereby reducing the usual load of administrative work.

Open was also founded by Huddle co-founders Mr Wilby and Jonathan Buck.