A consulting firm focused on strategic execution, growth, and business effectiveness has been launched today by former insurance executive Lisa Jeffery.

Raven Advisory provides strategic and execution support for insurance businesses aiming to transform, grow or maximise their effectiveness.

Ms Jeffery has more than 25 years’ industry experience including executive roles across underwriting, claims, operations, distribution and broking, including internationally.

She was until recently Head of Client and Broker Engagement at AIG Australia, and previously held senior roles at Gallagher and IAG.

“There are so many layers to business success,” she told insuranceNEWS.com.au.

“Bringing to life the vision of a business and being able to execute well on strategy can be a source of frustration for many business owners and executives.

“Overlay the many distractions and headwinds impacting the insurance industry and we have an incredibly complex environment.

“There is no silver bullet, however there is so much that can be done to positively impact a business. A clear and executable strategy underpinned by the most effective and efficient business possible, is more critical than ever.”

Ms Jeffery says she established Raven Advisory to broaden her impact and help businesses deliver on their plans, solve problems, and create opportunity.

“I’ve been fortunate in my career to experience so many facets of this critical and dynamic industry. Insurance is complex and I am excited to bring the insights I’ve gained from working in the industry and partner with businesses to help deliver their goals.

“In their world, ravens are known to be complex problem solvers by creativity and focus, not by chance. Seeking practical and successful outcomes, no matter the challenge, is the essence of this business."

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