Coverforce has appointed Tony Goldsmith as CEO, succeeding Jim Angelis who is taking up a new position as Chairman of the Steadfast-owned brokerage.

Mr Goldsmith, who is currently CEO of Coverforce Partners, will also be appointed to the Coverforce board alongside Directors Mr Angelis, Steadfast CEO Robert Kelly, Stephen Humphreys and Jitendra Dutt, with effect from tomorrow.

Mr Angelis says the incoming CEO is a “quality executive” who has built and led the Coverforce Partners business from a start-up five years ago to a “market-leading” partner network with $300 million in gross written premium.

“I am grateful that someone with [his] ability is available within the business to take over the reins and take Coverforce forward,” Mr Angelis said in a statement today.

“As Chairman, I remain involved with Coverforce but will also be available to assist our owner, Steadfast, progress a number of projects Steadfast has in its pipeline.”

Coverforce continues to grow and expand its footprint in the Australian insurance broking market with more than $700 million in GWP since Steadfast acquired the business last year for $411.5 million.

“Our growth plans remain ambitious backed by the continued support of the Coverforce board and the strength of our owner, Steadfast,” Mr Goldsmith said.

“We will continue our strong appetite for acquisitions and investment in our platform of services providing our brokers and partners with significant efficiencies and competitive advantage.”

Mr Goldsmith joined the business as Coverforce Partners CEO in February 2016, according to his LinkedIn. Before Coverforce he was Head of Distribution and Sales at Reliance Group.