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Blue Zebra confirms five-year deal with Youi

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Underwriting agency Blue Zebra has signed an agreement with a new underwriter after Zurich announced earlier this year that it would cease providing security.

From March 17, Youi will underwrite Blue Zebra’s personal lines as well as upcoming SME products, due to be launched later this year.

Youi has not previously worked with underwriting agencies or brokers in Australia, where it is primarily known as a direct personal lines insurer. Youi is a subsidiary of South African-based OUTsurance International Holdings, which is in turn part of the Rand Merchant Insurance Holdings Group.

Blue Zebra launched in 2018, aiming to bring personal lines back to brokers and using smart technology to increase efficiency.

It has grown rapidly, with more than 100,000 policyholders and writing $110 million in premium over the past year. It is now looking to move into SME, cyber, and commercial motor, and is considering expanding overseas.

Zurich backed the agency from its launch, but reassessed its involvement late last year after taking into consideration Blue Zebra’s expansion plans and its loss ratio.

The five-year deal signed with Youi last night follows a period of due diligence, and a joint statement says the two organisations complement each other well.

“Youi brings financial strength and stability, understanding of how to grow a challenger brand in the Australian market, significant pricing and claims expertise, and a customer-focused culture to the relationship,” the statement says.

“Blue Zebra brings an attractive advice proposition, a powerful broker distribution network and world class systems.”

Blue Zebra MD Colin Fagen says the relationship enables the agency to “continue to build our business and support the broking community in the Australian market for both personal lines and the soon to be launched SME products”.

Youi, which pledged to expand its Australian operations after selling its New Zealand business to Tower last year, sees the deal as a way to fast-track development of an SME offering.

“Youi already has a growing SME book, albeit it is still quite small at the moment,” a spokesman told

“We see this agreement as an opportunity to accelerate our growth in the SME market.”

Youi says the deal marks “a diversification of our distribution approach” and it doesn’t rule out other similar agreements.

“While our immediate focus is on embedding the relationship with Blue Zebra … we wouldn’t rule out exploring other relationships with underwriting agencies and others in the future.”