Willis Towers Watson has recruited machine learning and artificial intelligence insurance technology group Relativity6 to raise customer retention in Australia.

US-based Relativity6’s automated platform of behavioural listening algorithms analyses various data sources to predict purchasing patterns at individual corporate level.

“Relativity6’s product offerings are a good fit to accomplish our strategic objectives across the organisation, so we are very excited to partner with it, to take full advantage of the data we have accumulated within our core systems in Australia,” GM Affinity and Commercial Australasia Brent Lehmann said.