Whitbread Insurance Brokers has launched a new life insurance unit.

Whitbread Life will be led by former broking operations manager Michael Giansiracusa, who joined the group in 2002 as a broker servicing officer.

The life insurance launch coincides with a revamp of Whitbread’s website and corporate identity.

Director Claire Whitbread says the business remains true to its values, “but some things have changed”.

“Whitbread has grown, we now have more than 80 people and we’re working with a range of new products and industries,” she said. “The market has changed as well. There is increasing competition from traditional and new sources.”