Suncorp’s authorised representative distribution business, AMP GI Distribution, will be rebranded Resilium from November 17.

Suncorp purchased the business from AMP in December last year, with the wealth management company allowing its brand to be used until the end of this year.

The new name Resilium was chosen by Suncorp to imply resilience and the “stickiness” and “lasting confidence” of its customers – but it is also the brand name appliance manufacturer Sunbeam uses for its range of top-end irons.

“We did a Google search to make sure the name hadn’t already been taken as a company name,” a Suncorp spokesman said.

Resilium was unveiled to more than 200 Suncorp authorised representatives at a conference in Melbourne last week.