Anthony Day is the big winner in the reorganisation of Suncorp’s operating model into three business units: Banking & Wealth, Insurance Australia and Insurance New Zealand.

Mr Day, previously commercial insurance CEO, becomes CEO Insurance, with oversight of all insurance operations in Australia – personal, commercial and life.

Gary Dransfield, formerly CEO personal insurance, has been made CEO Customer Platforms, with responsibility for the development and operations of the group’s distribution, via intermediated channels, branches, contact centres and digital platforms.

Paul Smeaton will be CEO New Zealand, responsible for Suncorp’s New Zealand life business and Vero New Zealand.

As reported in a Breaking News bulletin last week, the revamp and leadership shake-up announced by new Group CEO Michael Cameron is intended to enhance the “one company, many brands” strategy, while making for “a more resilient organisation”.

“The new model aligns the business to the delivery of the customer strategy by creating customer-focused functions supported by leaner shared services,” he said.

Each business unit will be responsible for product design and manufacturing, claims management, delivery of “industry-leading experiences” and statutory entities.

Other senior appointments include Mark Reinke as Chief Customer Experience Officer; John Nesbitt as CEO Banking & Wealth; Amanda Revis as Chief People Experience Officer, Anna Lenahan as Chief Risk and Legal Officer, and Matt Pancino as CIO. Clayton Herbert becomes Chief Transformation Officer and will oversee transition to the new operating model.

Mr Cameron says he is mindful of explaining the responsibilities behind some of the unusual job titles.

The “customer experience” function will use “data, insights and forward-looking analytics” to inform product innovation and marketing strategies, while Mr Dransfield’s “customer platforms” role will create platforms for customers to access “any product and any brand via any channel, including a digital marketplace”.

Standard & Poor’s industry analyst Mark Legge told insuranceNEWS.com.au the revamp will not markedly change Suncorp’s business, and partly reflects a new CEO “doing a bit of tinkering”.

He says the changes are not related to “some major difficulty to be overcome”.

“What’s been announced is not so much a change in the strategy as the structure,” Mr Legge said.

All appointments take effect on March 1.