Underwriting agency Enthusiast Motor Insurer has stepped up efforts to reach direct customers, launching a digital and social media branding campaign to raise awareness of its range of offerings for vintage, sports and other types of cars.

The agency, which is underwritten by Assetinsure, usually places its policies through brokers, but Business Development Manager Brett Williams says it is now keen to build up its business through the direct channel as well.

It has engaged design and marketing agency Dijgtal to work on the new campaign, sharing feel-good stories from customers who are car enthusiasts. The campaign contains multiple episodes that will be released over the coming year.

“We were not very well known in this niche segment of the auto insurance market,” Mr Williams told insuranceNEWS.com.au.

“Having such a partnership in place has ensured our targets have been met and our business has grown according to plan, and will continue to do so into the future.”