PSC Insurance Group has integrated its two authorised representative networks under one structure in a move that improves efficiencies.

The new PSC Network Partners will have more than 500 advisers and support staff, handle in excess of $300 million in gross written premium and service more than 70,000 clients.

The business combines PSC Connect and PSC Reliance Partners, which have been operating independently as well-established AR network groups for more than 10 years.

PSC Connect CEO Tony Walker has become CEO of the combined business, He told insuranceNEWS.com.au that the merger “gives us an opportunity to provide consistency, improved capability and enhance our business model to brokers [who are] already with us or looking to join”.

PSC Reliance Partners CEO Shane Upton says the new brand further eliminates any back-office duplication and provides wider leverage support with strategic insurers and agency trading partners, while taking on the best parts of both models.

“Our equity partner model is something that we are used to within the AR sector, in particular with investing in entrepreneurially minded brokers,” he said.