Ebix Australia says local market reaction to the impending sale of its US-based parent to an affiliate of investment bank Goldman Sachs has been positive.

The $US820 million ($797.5 million) deal is being explained to Australian customers in material being sent out by Ebix Australia this week.

MD Leon d’Apice says it supports the comment he made last week – “that there will be no impact on the local market and people probably won’t notice any change at all”.

Ebix Australia is the local industry’s largest technology company, operating the dominant Sunrise Exchange transaction platform, broker system WinBEAT and the iClose e-commerce transaction platform.

Pundits have suggested the acquisition will boost the long-term capacity of Ebix to expand and could lead to new acquisition opportunities.

Some US business media commentary has been more pointed, highlighting recent controversies over allegedly “shoddy accounting practices” involving Ebix. Media and investor accusations have been seen as a prime cause for the Ebix share price falling by nearly 40% in the past two years.

The company has consistently denied and accusations of wrongdoing or that it has been investigated by US business regulators.

News of the deal with Goldman Sachs – first revealed in this region by insuranceNEWS.com.au last week in a Breaking News bulletin – saw the value of Ebix shares in the US rise 11%.