NRMA Insurance has positioned itself as “A Help Company” as it refocuses its image before its centenary next year.

It says the campaign aims to help customers understand how it supports its core products and additional services in education, social impact and advocacy for increased resilience to weather events.

The campaign will feature a rescaled visual identity on the company’s website, a change to its customer touch points and a large-scale multichannel marketing campaign in conjunction with its broadcast partnership for Nine’s coverage of the Paris Olympics and Paralympics. 

CEO Julie Batch says the campaign aims to reimagine the company’s customer experience and centre on its “promise of help”. 

“Establishing ourselves as A Help Company is a bold declaration for how we will deliver for our customers now and into the future through the insurance we provide and the ways we help create safer communities,” Ms Batch said.

“Over the past year alone, our people have answered more than 1.5 million calls for help, our fleet has travelled 5.3 million kilometres to serve our customers, and our helicopter has taken 35 journeys to support communities in need.

“We are focused on continuing to enhance the help we provide by drawing on our experience, learnings and customer needs to deliver a superior customer experience that meets our ambition as A Help Company”.

The campaign has been developed with digital creative firm Accenture Song. 

“Help is a very human thing and for NRMA Insurance it’s more than just goodwill – it’s a promise made to all Australians,” Accenture Song regional CEO Mark Green said.

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