IAG-subsidiary NRMA Insurance has announced a partnership with digital creative firm Accenture Song, focused on improving its “end-to-end” branding and customer experience.  

The insurer says the partnership will amplify its services and improve communication for its customers to help them better understand and engage with insurance, claims processes, and risk mitigation.  

Accenture Song is among the top creative brands in the world, having previously worked with countries as well as global organisations and companies to deliver on marketing projects. The agreement looks to expand on NRMA’s growing brand, which is now valued above $2 billion.   

“As we enter our 100th year, now is the time for us to reflect and reshape our business for the future, knowing our customers will need our help more than ever before,” NRMA Insurance CEO Julie Batch said.   

“With Accenture Song, we have established a unique partnership, working with their leading Australian talent here and abroad.   

“This model enables us to bring the best global thinking and solutions back to Australia while leveraging their Australian roots and connection to the NRMA Insurance brand.”  

Accenture Song CEO David Droga says he is thrilled to work with NRMA. 

“You rarely get to work on a brand that has such a place in the memory of a nation and even more seldom get to set it up for the future,” Mr Droga said.  

“To bring that relevance to a brand entering its 100th year is so exciting, and exactly what Accenture Song is built to accomplish for our clients.”