Suncorp has opened its first concept store – a one-stop shop for the group’s array of insurance and other financial products.

The outlet in Sydney’s Parramatta Westfield centre is heavily influenced by Apple shops, with their minimalist decor and effective strategy for showcasing products.

Customers have access to interactive displays, recharging stations, breakout spaces for quiet conversations and retail managers to curate the best solutions for their needs.

Solutions from Suncorp’s partners will also be promoted.

“The store showcases our leading digital capabilities and products, as well as those from other companies, allowing us to deliver in-store experiences tailored to our customers’ specific needs,” CEO Michael Cameron said in a statement.

“Customers want an experience that is easy and personal.

“By connecting customers with more of our brands and introducing them to new solutions, we can support them throughout the various stages of their lives.”

Mr Cameron has previously cited Apple’s business model as one Suncorp intends to replicate.