Macquarie Premium Funding today rebranded as Macquarie Pacific Funding, a move CEO Stuart White says acknowledges its “dual heritage”.

The company – jointly owned by Macquarie Bank and Steadfast – acquired major competitor Pacific Premium Funding in December 2012. 

Mr White, who was formerly CEO at Pacific Premium Funding, says the business is nearing the end of its integration program and has begun work to move brokers to its enhanced core platform.

“The aim of the rebrand is to acknowledge the heritage of both organisations and emphasise that we have brought together the best of both businesses,” he told insuranceNEWS.com.au.

Asked if the rebrand would help to attract non-Steadfast brokers who might previously have used the Pacific Premium Funding service, Mr White said it is intended to “acknowledge the value of the Pacific brand”. 

He says the past year has been spent building a new team that focuses on the strengths of the two organisations.

“Our focus has been on bringing together the best of both businesses, providing a seamless experience to borrowers as well as brokers, and continuing to build and maintain a strong product pipeline.”

The rebranded company will continue to use the Macquarie logo.